An area rich in history, culture, character and natural beauty, the city of Florence, Alabama is a growing business and recreational community with a "down home" feel. Named for Florence, Italy, this thriving town was founded in 1818 when the Cypress Land Company was formed. It is often referred to as the "Renaissance City".

"The Shoals" is home to the University of North Alabama located in Florence and is the birthplace of Helen Keller, Tuscumbia. Every summer the play "The Miracle Worker" is produced for the public to view on the original Keller homesite. The water pump at which Helen rediscovered language is used as a prop in the play. Other area attractions include the Zodiac Theater located in downtown Florence.

"The Shoals" is also noted for its rich music traditions and is sometimes referred to as the birth place of the blues. W. C. Handy, credited by some as the father of the Blues was born there.